
A complete, aesthetically-integrated HVAC and Fire Safety system fit-out for the new HOBO by HUB flagship concept store. The project was engineered to deliver a premium, comfortable shopping environment that aligns with the brand's chic and modern identity, while ensuring all safety systems were effective yet discreetly blended into the store's unique interior design.
Client
HOBO by HUB
Location
Lahore, Pakistan
Year
2023
A Complex Engineering Puzzle
The main challenge was to design powerful and code-compliant MEP systems that did not compromise the store's sophisticated, design-forward aesthetic. The client required that all visible elements—air vents, smoke detectors, and sprinklers—be minimalist and seamlessly integrated, providing even, draft-free cooling and comprehensive fire protection without visually cluttering the space.
Innovative & Efficient
We deployed a high-efficiency, concealed ducted VRF system, chosen for its silent operation and flexibility. This was paired with custom-painted, minimalist linear slot diffusers that integrate perfectly with the ceiling design. For fire safety, we installed an addressable fire alarm system using low-profile, aesthetically pleasing smoke detectors. The fire suppression system features concealed pendant sprinklers that sit flush with the ceiling, becoming visible only upon activation, thus preserving the clean, uncluttered visual experience of the store.
Key Project Outcomes
Created a consistently comfortable and quiet shopping atmosphere, significantly enhancing the luxury customer experience.
Successfully preserved the integrity of the high-end interior design through the use of aesthetically integrated MEP components.
Achieved a 30% improvement in energy efficiency compared to conventional systems, lowering the store's long-term operational costs.
Ensured full compliance with all national fire and life safety codes for premium retail environments.

“Our stores are a direct reflection of our brand's design philosophy. Their team understood this perfectly, delivering an MEP solution that is both highly effective and beautifully discreet. The comfort and safety are palpable, but the hardware is invisible. It's the exact result we wanted.”
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